6 IR Measures
In a Nutshell
Which communications satisfy investors? When evaluating and assessing the quality of a company, the majority of institutional investors – and this is what Investor Relations generally addresses – rely on:
- Data and historical time series from annual and interim reports or (more rarely, as less common) investor handbooks
- Information provided in presentations, at investor conferences, and in one-on-one meetings with the management
In-house research on products, sector, and competition
As a result, the following activities are the focus of the IR instruments:
- Personal interaction in the form of one-on-one meetings and group presentations, based on an investor presentation
- Annual and interim reports
- Website as a central platform and as an archive
- Additionally, annual general meeting and media releases for regulatory reasons
- In contrast, neither media articles nor social media are among the primary information sources used by professional investors in Europe.
The individual IR measures are described hereafter.