Closely monitoring the market and continually managing relations provides «subliminal» knowledge and prevents surprises.
The relevant key IR performance indicators on the company’s stock are included in the regular reporting for the attention of the board of directors and the management.
The impact of IR measures has to be measured on the basis of the previously defined objectives and using the long-term analysis of qualitative and quantitative metrics.
It generally holds true that success can be expected only as the result of continual IR work.
Perception studies should be conducted by a neutral party that can ensure confidentiality to the investors and analysts surveyed.
