The most important IR instruments are one-on-one meetings, roadshows, and investor presentations. The resources should be employed primarily to organize these direct investor contacts efficiently and effectively.
The IR presentation is the key document. It should be thoroughly revised at least once a year.
The website is the business card and generally the first point of contact. «There is no second chance to make a first impression!» Investors are interested not only in the IR part but even more so in the «About us».
More and more companies are switching to publishing the annual report only on the website.
Early exchanges with the most important institutional investors and proxy advisors is recommended in connection with the annual general meeting, especially in the case of important votes (issues involving corporate governance or compensation).
