7 Market Monitoring and Measuring Success
In a Nutshell
Numerous instruments are available for monitoring and assessing the market and how the company is perceived.
Analyzing market-related key performance indicators and systematically evaluating the management of relations with investors are recommend- ed as a minimum.
The success of Investor Relations measures is very difficult to verify objectively. In fact, causal relationships can generally only be assumed.
Nevertheless, there are proxy values related to the stock market and publicity that can provide indications of the success of the IR measures, provided they are calculated over a lengthy period.