Tips | - Only go on a roadshow when there is something to say: Schedule roadshows directly after the financial figures are released in order to bring investors up to date and to clarify questions.
- In the case of pressing issues, send out two teams at the same time. This allows a faster return to the day-to-day business.
- Weight teams with regard to investors (investors interested in strategy: CEO; investors interested in figures: CFO).
- Ensure one-voice policy, especially when two teams are on the road at the same time.
- Select the right broker/partner: The quality of the investor targeting and a good sales team on-site are crucial, not the name.
- Definitely also go on a roadshow with brokers who have issued a sell recommendation or who don’t cover you.
- Change brokers/partners regularly (access to other investors, equal treatment of brokers).
- New roadshow destinations for the first time only CFO and/or IRO.
- Have a clear idea of whom you want to meet: Have important investors put on the list even if these don’t have contact with the broker.
- Hedge funds are also investors! – Good sparring partners, prevent short positions.
- No more than six meetings a day.
- Roadshows are intensive, which is why good trip planning is key (transport and baggage logistics, back-up equipment for IT and batteries, etc.).
- Following the coronavirus pandemic, virtual road shows have become commonplace.
- Get feedback (via brokers/partners) after the roadshow and forward to management.
- Conduct promised follow-ups promptly.
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