Doʼs (Maxim: «Less Is More») | Donʼts |
| Link the reporting period to implementation of strategy | 1st slide crammed with highlights from the financial year |
| Description of the products and the competitive advantages | Description of the company that is simple or too detailed |
| Description of the markets/customer segments | Description of the organization (segments) |
| Important changes in customer requirements and internal response to these | Simple mention of the internal decision: «Opening/closure of the ABC site» |
| Where are the products and the company heading in the medium term? Do earlier targets still apply? | Precise outlook for the next 3–6 months (instead of ranges) |
| Key financial figures from the past period and reasons for deviation from the norm/target | Simple comparison with reference period |
| Presentation of the historical value added | Comments on valuation or share price |
| Explanations on cash flow and net income | Assumption that annual report is enough for this |
| Inclusion of sustainability aspects | |
