2 Investor Relations Content

In a Nutshell

The value of a company is defined in the medium and long term by

• the performance of the relevant key market,
• the corporate strategy,
• the business performance in general,
• the growth in turnover and profit or the return on capital,

• the quality and communication strength of the management.

   

Investors want to know where exactly the company stands and also exactly where it intends to go. The company has to provide the right information for this.

The equity story is the heart of Investor Relations. At its core, this story involves how the company will increase turnover and profit and earn dividends in the future.

As far as the quality of the corporate communications and Investor Relations is concerned, it is not only the substance that matters but also the way and when and how the information is presented.

The sustainability report must fit in with and be embedded within the corporate strategy. It is important to identify material issues and report them in a balanced way. Of particular relevance are the areas identified where improvements can be made together with the associated processes. «Greenwashing» or appearing to act as a benefactor via external projects with no direct link to a company’s core business is to be avoided.

By «opting in», issuers can announce that they create a sustainability report in accordance with an internationally recognized standard, such as the Global Reporting Initiative (GRI). A basic sustainability report became mandatory in the 2023 financial year (non-financial reporting).