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• 1.1 Origins

  The roots of Investor Relations stretch back a long way. Here’s a brief history. On 24 January 1609, Isaac Le Maire, a merchant who knew every trick in the book, took up his pen and wrote a sharply wo…

• 1.2 Definition and Objectives

  Investor Relations is a special discipline in corporate communication.The National Institute of Investor Relations in the US defines the core of this activity as follows (definition from March 2003, s…

• 1.3 IR Projects of Strategic Relevance

  Investor Relations has to be taken seriously in the day-to-day business, even if it is a less than spectacular topic.The standard measures and the duties of communication are described in ➔ Chapter 6 …

• 2.1 Themes and Equity Story

  What content does Investor Relations have to focus on? This question can be answered in a variety of ways. An initial answer is that the content for Investor Relations corresponds to the criteria that…

• 5.1 Overview and Current Framework in the EU

  On January 5, 2023, the “Corporate Sustainability Reporting Directive” (CSRD) came into force. It modernizes and reinforces the provisions of the “Non-Financial Reporting Directive” (NFRD), which has …

• 5.2 European Sustainability Reporting Standards (ESRS)

  On July 31, 2023, the first set of European Sustainability Reporting Standards was adopted by the European Commission. They were developed by the European Financial Reporting Advisory Group (EFRAG) an…

• 1.4 IR Strategy

  1.4.1 Corporate StrategyThe IR strategy is initially derived from the corporate strategy. Important elements here include: Growth StrategyGrowth ambitionsFinancing of growth beyond the net inflows fro…

• 2.3 Figures and Transparency

  The reported, audited financial figures form the basis of every company valuation.Investors and financial analysts spend a lot of time analyzing and extrapolating from the balance sheet, the income st…

• 2.5 Corporate Governance and Management Compensation

  2.5.1 Directive Corporate GovernanceAmong the information that issuers have to provide in their annual report are specific details about the management and control at the highest level of the company …

• 3.2 Financial Guidance in Switzerlandⁱ

  The majority of large companies issue financial guidance as part of their annual reporting (study by IRFi on SMI Expanded companies). Nine in ten companies use quantitative target values, while somewh…